The Arab oil embargo at the time of the Suez Crisis had stimulated demand for small cars that were economical to run, such as the Citroën 2CV and the Volkswagen Beetle. British manufacturers had not previously considered the market for cars with low fuel consumption, so were in a hurry to build something to compete.
The most successful design for a low cost car was the mini, designed by Alec Issigonis and produced by the British Motor Corporation. Like the miniskirt, pop music, and buses that passengers could hop in and out of at will, the mini became an icon of the new, young, stylish Britain. In 2009 it was one of the "British Design Classics" celebrated on a special stamp issue.
Foreign manufacturers could not understand how Morris was making the Mini so cheaply, but in fact poor costing meant that the mini was initially being sold at a loss. This is bleak testimony to the general inefficiency of postwar British industry.
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